Ullr Fest17–19 Dec 2026
Blue River Plaza and Main Street, Breckenridge, lit on a winter evening

Thursday 17 – Saturday 19 December 2026 · Main Street · Last verified 24 September 2026

Ullr Fest 2026

Sixty-three years of asking a Norse god for snow. It is in December — not January, whatever half the internet still says.

The short answer

Ullr Fest 2026 runs Thursday 17 to Saturday 19 December in Breckenridge — its 63rd year. If you have read somewhere that it is in January, that page is out of date: the tourism office moved the festival to December starting in 2019/20 and it has not gone back. Almost everything that matters happens in about four hours on the Thursday afternoon — the king and queen are crowned, roughly fourteen hundred people take a shot off a single ski down the middle of Main Street, the parade comes through, and then there is a bonfire. Friday and Saturday are smaller add-ons. The 2026 running order has not been published yet, and the times still sitting on the official page are last year’s. This page says which is which.

Dates
Thu 17 – Sat 19 December 2026 — confirmed
Year
The 63rd Ullr Fest
Where
Main Street, Blue River Plaza and the Peak 8 base
Cost to watch
The parade and bonfire are free
Shotski
21+, ticketed, sells out — 2026 price unpublished
Most of it happens
Thursday afternoon and evening
Snow Sculpture
A separate trip — 23 Jan – 2 Feb 2027
Town elevation
≈ 9,600 ft (2,926 m)
Daylight
Sunset around 4:40 p.m. — the parade ends in the dark
Last verified
24 September 2026
Our desk
877-566-4595

01 — Confirmed for 2026

What is actually nailed down

WhatStatusWhat the source says
The dates, and the month2026 confirmedThursday 17 to Saturday 19 December 2026, the 63rd Ullr Fest. The festival moved from January to December beginning with the 2019/20 season — the tourism office said the new slot better matched the event’s roots and filled a gap in mid-December, and that January was already crowded with the holidays and the snow sculpture championships. Any page telling you Ullr is in January was written before that change or copied from one that was. One aggregator currently lists 19–21 December 2026; that is wrong.
It is mostly one Thursday afternoon2026 confirmedThis has held every year from 2021 through 2025: the crowning, the shotski, the parade and the bonfire all fall inside roughly four hours on the Thursday. Friday and Saturday carry a rail-jam competition, a concert and a skating session, and they are genuinely smaller. If you can only be in town for part of it, be there on the Thursday afternoon.
Who actually runs it2026 confirmedIt is a town event, organised by the Breckenridge tourism office, with the local Rotary club, the town itself and the distillery that sponsors the shotski. It is not a resort event. The rail-jam competition on the Friday is run separately by the mountain operator and scheduled to coincide — which is why its listing and the festival’s listing do not always agree with each other.
The parade and the bonfire are free2026 confirmedYou pay for the shotski and for the Saturday skating session. Standing on Main Street to watch the parade, and standing at the bonfire afterwards, costs nothing and needs no ticket.
Breckenridge holds the shotski record — for now2026 confirmedOn 18 December 2025, 1,420 people drank from a single 2,489-foot line of 507 skis, taking the record back. Park City has a published attempt at 1,430 people scheduled for 10 October 2026, two months before Ullr. Whichever way that goes, the number Breckenridge is chasing in December will have changed — and the target currently printed on the official Ullr page is the old one.
Snow Sculpture is a different trip2026 confirmedThe international snow sculpture championships run 23 January to 2 February 2027 — about five weeks after Ullr, not the fortnight some guides imply. On the current calendar the two cannot overlap, so the old forum question of "Ullr or the ice sculptures?" no longer has to be answered. Ullr’s real neighbours now are the Friday rail jam and Christmas week.

And what has not been announced

The official listing is displaying last year’s times under a 2026 heading. The tell is the shotski target: it still reads 1,420 — which is the record Breckenridge set in December 2025, not a number anyone is chasing. Here is the honest version.

WhatStatusWhat the source says
The 2026 running orderAwaiting 2026 hoursThe official page says the 2026 schedule is coming. Everything currently displayed there is carried over from 2025 — the giveaway is that the shotski target still reads "1,420 to beat Park City", and 1,420 is the record Breckenridge set last December. For shape only, last year ran: crowning at 3 p.m. at Blue River Plaza, shotski check-in 11 a.m.–2:30 p.m. with the shot at 3:30 sharp, parade at 4 p.m., bonfire 5–7 p.m. Treat those as the rhythm of the day, not as times to book a dinner table around.
Shotski price and registrationAwaiting 2026 hoursRegistration is marked "coming soon" for 2026. Last year it was ticketed in advance at a little over $20 including fees, 21+ with ID, with no day-of entries and proceeds to the local Rotary club. It sold out in 2024. If this is the reason you are coming, the registration opening is the one date worth watching for, and it is usually the first thing published.
Which day the bonfire is, and whereAwaiting 2026 hoursGenuinely unresolved for 2026, and the sources for 2025 contradict each other — one local station put it near the Peak 8 base and Main Street, an official social post headlined it as a Friday event at 3:30 p.m., and a newspaper report placed it on opening night. What is solid is the history: the bonfire paused while a parking structure was built on its old site, returned in 2021 at the East Sawmill lot on North Main, and has been a Thursday-evening fixture since. Do not promise anyone a specific bonfire night yet.
Float, king and queen registrationAwaiting 2026 hoursAll marked "coming soon". Last year’s float prizes were $2,000, $1,500 and $1,000 for the top three, with staging from 2 to 3:30 p.m. on the 300 block of North Main.
Street closuresAwaiting 2026 hoursNot published for 2026. In 2025 closures began at 10 a.m. and covered North Main and North French, the side streets from Watson through Jefferson to the Ridge Street alley, Ski Hill Road at Lincoln, South Park at Main, and the East Sawmill lot alley until 8 p.m. If you are checking in on the Thursday this is the single thing most likely to affect your arrival — ask us and we will route you in.
2026/27 parking rates and the free shuttle timetableAwaiting 2026 hoursWinter rates for the paid lots are not out. The free skier shuttle lot on McCain Road runs 6 a.m. to 11 p.m., and the town’s free bus including the Main Street trolley is free to ride, but the 2026/27 timetable has not been published. Note that the East Sawmill lot is the bonfire site, so expect it to be unavailable that evening.
Friday and Saturday timesAwaiting 2026 hoursThe rail-jam competition at the Peak 8 base, the concert at Blue River Plaza and the Saturday skating session with Ullr all ran in 2025 and none has published a 2026 time. Last year the rail jam was at 3:30 p.m., the concert 7:30–9 p.m., and skating 12:15–1:45 p.m. at the town ice arena at $13 adult and $10 youth and senior with rental included.

Three things turn up in older write-ups that are not on the current programme, so do not plan around them: the Ullympics — the frying-pan toss and ski-boot relay — which last appear in 2016 listings; the Ullr Ball; and the Ullr ice plunge. None of them is in the official schedules for 2023, 2024 or 2025. If a page is offering you a frying-pan toss, it is recycling material that is a decade old.

We recheck this page as each detail is published — shotski registration is the one worth watching for, and it usually appears first. Call our desk on 877-566-4595 and we will tell you what we have heard locally.

02 — The parade

Where to stand

The parade runs south down Main Street, from Wellington Road to West Adams Avenue. Floats stage beforehand on the 300 block of North Main. Marchers hand out sweets on foot — floats are not permitted to throw anything.

No source we could find gives viewing advice at all, so what follows is ours, from watching it rather than from a press release. Treat it as a local’s recommendation, not an official instruction.

The south end is the loudest, and the most adult

Blue River Plaza is where the crowning happens and where the shotski crowd has just finished. It is the densest part of the route and it has the highest concentration of people who have been standing outside drinking since lunchtime. Good if that is the atmosphere you came for. Less good with a pushchair.

The north end near the staging block is the calmer choice

Up by the 300 block, where floats line up, the crowd is thinner and you see everything before it reaches the crush. This is where we send families with small children.

Around Washington and Lincoln you can walk straight to the bonfire

Standing mid-route leaves you closest to the East Sawmill lot when the parade passes, which matters when several thousand people all start moving in the same direction at once — assuming the bonfire is at East Sawmill again this year, which is not yet confirmed.

Arrive by about half past two

No one publishes a recommended arrival time. Ours is 2:30 p.m., because that is when the shotski line-up starts taking over Main Street and the good spots go. This is our advice, not an official instruction.

03 — With children

The drinking question, honestly

The honest answer is that it depends which part you go to, and no page we found says so plainly. Ullr’s reputation is earned — the early festivals were described as ending in debauchery, and the festival was cancelled for eleven years because it had got too rowdy. The headline act today is around fourteen hundred adults taking a shot together on Main Street half an hour before the parade. But the parade itself is an all-ages town parade, and the tourism office describes the festival as family-friendly with the shotski carved out as the 21-and-over exception.

WhatStatusWhat the source says
The shotski2026 confirmed21 and over, ID checked. Not a family activity, and it is the part that sets the tone on Main Street for the hour before the parade.
The parade2026 confirmedAll ages, and families with pushchairs are a normal sight. Be aware that some floats are aimed at adults — a Breckenridge local’s warning about "some R rated floats" is the most consistent caution we found.
The bonfireOur recommendationNo age limit, but flying ash is a real hazard rather than a theoretical one. The most useful warning we found is from a local whose daughter’s down jacket was ruined by burn holes. Wool or a cheap outer layer, not your best synthetic shell. No pets.
Friday and SaturdayStanding policyThe skating session and the weekend programming are family-oriented. If you have young children this is the calmer half of the festival.
The actual problem is cold and darkOur recommendationFor under-fives, the drink is not the issue — the weather is. Sunset is around 4:40 p.m., so the parade finishes in the dark, overnight lows are in single figures Fahrenheit, and standing still in a crowd is far colder than walking. Have somewhere warm within a block to retreat to.

The short version: do the parade, skip the shotski crowd, dress for standing still in the dark at 9,600 feet, and do not wear a good down jacket to the bonfire.

04 — Making a trip of it

Come for Ullr, stay through Christmas

We will be straight with you, because it is the reason to trust the rest of this page: Ullr is a town festival, the crowd is largely local and Front Range, and the headline events are over in an afternoon. It is a wonderful afternoon. It is not, on its own, a four-day trip. What makes this weekend worth booking is where it sits in the calendar.

Saturday 19 December is when the school holidays start

That is the quiet reason this weekend is worth more than a parade. Ullr finishes on the Saturday that a lot of school breaks begin, and Christmas Day is the following Friday. A Thursday-to-Sunday Ullr trip and a Christmas-week stay are the same booking with a different check-out date.

It is the last weekend before Christmas-week pricing

Mid-December is the hinge of the season. Rates climb steeply from the 20th onward and roughly triple into the week between Christmas and New Year. Coming for Ullr and staying on is materially cheaper than arriving a few days later; leaving on the Sunday and coming back is not.

The mountain is still filling in

Terrain builds through December, and mid-December is meaningfully less open than Christmas week, which is itself less open than most visitors expect. Come for the town and treat the hill as the bonus — that ordering makes for a better trip than the reverse.

The drive is easier than it will be the following week

The usual mountain-corridor pattern applies — westbound pressure on Friday afternoons, eastbound on Sundays — but without the holiday surge on top. Colorado’s traction law runs from 1 September to 31 May, and an all-wheel-drive rental is not automatically compliant: check the actual tyres.

Residences within walking distance of Main Street

05 — FAQ

Questions, answered

When is Ullr Fest 2026?+

Thursday 17 to Saturday 19 December 2026, in Breckenridge. It is the 63rd Ullr Fest. If you have seen January, that is out of date — the festival moved to December in 2019/20 and has stayed there.

Is Ullr Fest in January?+

No, and this is the single most common mistake made about it. It was a January event until the 2018/19 season. The tourism office moved it to December for 2019/20 and it has run in December every year since. Several major visitor guides and at least one large aggregator still say January.

Is Ullr Fest free?+

Watching the parade and standing at the bonfire are free. The shotski is ticketed and 21-and-over, and the Saturday skating session has an admission price. The 2026 prices have not been published.

Is Ullr Fest kid friendly?+

The parade is, and families with pushchairs are normal there. The shotski is not — it is 21-and-over and it sets the tone on Main Street for the hour before the parade. Some floats are aimed at adults. At the bonfire, flying ash genuinely does burn holes in synthetic jackets. For small children the bigger problems are usually the cold and the dark: the parade ends after sunset.

What time is the parade?+

Not published for 2026. It has been 4 p.m. on the Thursday in recent years, running south down Main Street from Wellington Road to West Adams Avenue, with floats staging from about 2 p.m. on the 300 block of North Main. We would get there by half past two.

How do I sign up for the shotski?+

Registration for 2026 has not opened — the official page still says "coming soon". Last year it was sold in advance only, at a little over $20 with fees, with no day-of entries, 21-and-over with ID, and it sold out in 2024. Watch the official event page, or call our desk and we will tell you when we hear locally.

Where is the bonfire?+

Not confirmed for 2026. It has been at the East Sawmill lot at 203 North Main on the Thursday evening since it returned in 2021, but the 2025 sources contradict each other on both the day and the location, so we are not stating one until the schedule is out.

Can I see Ullr Fest and the snow sculptures on the same trip?+

No. The snow sculpture championships run 23 January to 2 February 2027, about five weeks later. They are two separate trips. Older forum threads that treat them as an either/or date from before Ullr moved to December.

Is it worth coming just for Ullr?+

Be realistic about what it is: a much-loved town festival whose main events compress into a few hours on a Thursday afternoon, with a crowd that is largely local and Front Range. It is a wonderful afternoon and it is not, by itself, a four-day trip. What makes the weekend worth booking is where it sits — the last weekend before Christmas-week rates, finishing on the Saturday the school holidays start.

06 — Sources & updates

Dates, the organiser, the parade route and the free-entry description come from the official Breckenridge tourism office event listing; the move from January to December from contemporaneous reporting of the tourism office’s decision; the shotski record, its measurements and the 2025 participation figure from the tourism office’s own release and regional press; the Park City attempt from Utah public radio; the bonfire’s return in 2021 and its location from local press; street closures and parking from the town and its parking authority; traction-law and traffic guidance from the Colorado Department of Transportation. The family and crowd observations quoted are from named Breckenridge residents posting publicly on a travel forum, and date from the January era — we have flagged that rather than presenting them as current. Everything not confirmed by one of those is labelled as unpublished rather than filled in from last season.

Josh Burton, founder of Gilson Property Group, on Main Street in Breckenridge during the December lighting

Josh Burton

Founder, Gilson Property Group

We run Gilson Property Group from an office at 224 South Main Street — the parade comes past our front door. That is why this page will tell you the 2026 running order has not been published rather than reprinting last year’s times, and why it will tell you that Ullr on its own is an afternoon, not a holiday.

Staying on for Christmas? Our Christmas guide covers 19–28 December, including what is open on Christmas Day.

Enquire

Walk home from the bonfire.

Main Street closes from mid-morning on the Thursday, which is the one thing most likely to complicate a check-in that day. Tell us who is coming and we will match you to a residence in the historic core — and route you in around the closures.

877-566-4595224 South Main Street, Breckenridge

Used only to reply to this enquiry.